Privacy Policy
Last Updated: 2026
JB Luthier ("we," "us," "our," or "Company") operates the jb-luthier.ca website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered on or through the site (collectively, the "Website").
Please read this Privacy Policy carefully. By accessing and using this Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering, subscribing, or contacting us.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: Information about how you interact with the Website, including clicks, time spent on pages, and navigation patterns.
- Affiliate Tracking Data: Information related to affiliate links you click and casino/sportsbook referrals for commission tracking purposes.
How We Use Information
We use the information we collect for various purposes, including:
- Providing, operating, and maintaining the Website and our services.
- Conducting analytics and understanding user behaviour to improve Website functionality and user experience.
- Tracking affiliate referrals and commissions from casino and sports betting partners.
- Sending promotional emails, newsletters, and updates (only with your consent where required).
- Monitoring and analyzing trends, usage, and activities for security and fraud prevention purposes.
- Complying with legal obligations and responding to lawful requests from authorities.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for the Website to function properly.
- Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and attribute commissions to affiliate partners.
- Preference Cookies: Remember your settings and preferences.
- Marketing/Advertising Cookies: Track your interactions for targeted advertising purposes.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of the Website. To opt out of Google Analytics, you can use the Google Analytics Opt-out Browser Add-on.
Third-Party Links
The Website contains links to casino websites, sportsbooks, and other affiliate partners. We are an affiliate website and earn commissions when you click through these links and complete qualifying actions with our partners.
Important: We are not responsible for the privacy practices, content, or terms of service of any third-party websites linked from our Website. Each partner site maintains its own separate privacy policy. We strongly encourage you to review the privacy policies of any casino or sportsbook before providing your personal information or engaging in gambling activities. Your use of third-party sites is solely between you and that third party, and you assume all associated risks.
Your Rights
As a resident of Canada, you have certain privacy rights under Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws:
- Right to Access: You have the right to request access to the personal information we hold about you.
- Right to Correction: You may request correction of inaccurate or incomplete personal information.
- Right to Withdrawal of Consent: You may withdraw consent for certain uses of your information at any time.
- Right to Lodge a Complaint: You have the right to file a complaint with the appropriate Canadian privacy authority.
- Right to Opt-Out: You may opt out of receiving marketing communications by following the unsubscribe instructions in our emails or contacting us directly.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the context of the processing and our legal obligations.
When personal information is no longer necessary, we will securely delete or anonymize it. However, we may retain certain information as required by law or for legitimate business purposes, such as maintaining records for legal compliance and dispute resolution.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@jb-luthier.ca
Website: jb-luthier.ca
We will respond to your inquiry within thirty (30) days or as otherwise required by applicable Canadian privacy law.
Note: This Website is intended for informational and entertainment purposes related to sports betting and online gaming. Users must comply with all applicable laws and regulations in their jurisdiction. Gambling can be addictive. If you have concerns about problem gambling, please contact a local gambling support service.